How to Use + Understanding Logo File Types

Knowing which logo file goes where can be a hassle when you don’t know how to use them correctly. I’ve put together a quick run down to help you out: 

Understanding Logo File Types (PNG, JPEG, EPS, PDF)


PNG files are the images, graphics, icons that support a transparent background. They are best used online (websites, phones, downloads, graphics, logos) and NOT print. 

Where to use it

  • Social Media (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc) 
  • Websites 
  • Apps
  • JPEG 


JPEG files are most commonly used for images and don’t support transparent backgrounds. Photographers use this file when editing and exporting images in photoshop. JPEGs are raster files which means when it is resized (big or small) it can lose the crisp quality we all love (I usually don’t hand these files out to my clients, but it’s still good info to know). 

Where to use it 

  • Websites
  • Print (High Quality) 


EPS files are vector-based files and can be opened in Illustrator. Vector means that the size of the logo or graphic can be resized multiple times (big or small) without losing its sharp appearance. 

Where to use it 

  • Printed Material 
  • Merchandise (clothing, stickers, hats) 
  • Printers usually ask for this type of file because of its usability


PDF Files are a great way to send files or documents. I usually send contracts and invoices via PDF but I also send my clients PDF logo files. This file can be opened and edited in illustrator. PDF’s are super easy to share almost anyone can open this file on any of their devices. 

Where to use it

Printed Material Merchandise (clothing, stickers, hats) Printers usually ask for this type of file because of its usability