The Brand Strategy Workshop 

Three days of collaborative brand exploration. Two hours of creative clarity each day. One bold, badass strategy for your service-based business.

Your work matters. 

From what you offer to how you give back, your business is making a powerful impact on your clients, your community, and the world. 

But in the back of your mind, you’re wondering: 

What am I missing?

Because no matter how many clients you serve, figures you hit, or income goals you reach…

Something’s off. 

You have a million ideas for what move to make next, but figuring out which direction you want to go in has you locked in limbo. 

How can you possibly get clear on the future if you’re stuck in indecisive overwhelm?

Your grit, determination, and passion have gotten you this far. 
Understanding how to move forward, though, requires connecting back to the foundation of your brand. 

So you’re crystal clear on who you serve, what they want most, and how you resonate with them.

It’s time to get back to basics.

You need clarity.

So you can deeply connect with your audience, communicate what they need to know, and show them how you’re different from all the rest.

You need direction.

Without it, you’ll keep doing exactly what you’re doing—and keep feeling stuck.

Most importantly, you need a strategic plan.

How you ask? 

By crafting your one-of-a-kind brand strategy. 

Your brand strategy is the roadmap to who you are, where you’ve been, and where you’re going. With it, you’ll be ready to make empowered decisions about the future of your business. 

No limbo. No indecisiveness. No second-guessing. 

Just the confidence to let your creativity flow, step into your role as visionary CEO, and make big moves (and make more money, too). Because you understand your brand like no one else.

Let’s connect the dots between your foundation and your future.

Meet Your Brand Strategist

As the founder of Sweet Daddy Designs, I’m honored to craft dynamic, strategic, and disruptive brands. With 7 years of experience and countless stand-out brands crafted, I take brand building seriously. 

It all starts with my signature strategy process. Throughout our three days of collaboration, I’ll guide you out of chaos and into clarity. Because you can’t rebel against the system if you aren’t clear on how you’re different. 

My no-bullshit approach might mean facing some hard truths about your business. But the clarity you’ll get? That only comes from having an expert on your side. 

Helping the girls, the gays, and the theys get rich as hell by building rebellious and curious brands.

Melissa is a strategy master

Jolt Attendee

She is great at playing devils advocate and making you dig deeper into the why or how to make a more impactful foundation for your brand. Every time I was wavering on something she would help push me forward to finding an answer.

The Brand Strategy Workshop

A three-day collaborative workshop to clarify your foundation, craft your positioning, and map out what’s next—all guided by an expert brand strategist.

Phase One: Foundation

On day one, we’ll define your purpose, mission, vision, and values. These internal markers mold your brand’s culture and reputation. 

Phase Two: Position

Day two is all about understanding your audience and why they should choose you. We’ll discover what makes you stand out from the crowd.

Phase Three: Expression

Time to dive into your brand’s personality, voice, and message. We’ll filter it all through our archetype framework, so you can see exactly how your message will resonate with your people.

The Brand Strategy Workshop is custom-quoted to meet your specific needs, with pricing starting at 5K (with payment plans).

Three, two-hour intensives with you and relevant team members

Guided discussion to define your brand’s foundation, position, and expression

Deep dive into your brand’s differentiators, values, shortcomings, and successes

What’s Included

Always Included

In-depth strategy & implementation guide

Thanks to Melissa, we were able to build a solid foundation for our brand that will set us up for success!

BLK ROSE CANDLE

We feel extremely confident that we will be able to launch our brand with standout visuals and a compelling tagline and hook.

I’ll conduct 3-5 interviews with previous and potential customers for a deeper understanding of your target audience. You’ll receive a polished PDF with summaries of each interview, highlighted phrases to apply to your copy, and specific insights into your ideal customer’s thought process. Starts at $500.

Strategic Add-Ons

Voice of Customer Research Insights

Prefer to meet at your headquarters rather than virtually? I’d love to craft an exclusive, in-person workshop event for your business. 

On-location workshop

You got questions? We got answers! 

What will I walk away with? 

Do you offer payment plans?

When can we start? 

We're usually booked at least 1 month in advance so it's best if you schedule a discovery call now to get on my calendar as soon as possible. 

Answer:

How is this different from your Brand Strategy Intensives?

What will I walk away with? 

Do you offer payment plans?

When can we start? 

Yes! Payment plans are always available, depending on how far in advance you book. Full payment needs to be made one week before the workshop.

Answer:

How is this different from your Brand Strategy Intensives?

What will I walk away with? 

Do you offer payment plans?

When can we start? 

The tangible deliverable of The Brand Strategy Workshop is your custom-built strategy presentation, which we’ll work through over our three days together. You can also add on an In-Depth Strategy Guide, Voice of Customer Research Insights, or both depending on your needs and budget.

The intangible impact of this workshop is the clarity you’ll have about your brand. That clarity empowers you to be more creative, communicate with your audience clearly, and make decisions with confidence. 

Answer:

How is this different from your Brand Strategy Intensives?

What will I walk away with? 

Do you offer payment plans?

When can we start? 

Brand Strategy Intensives are the two-hour mini version of this service. They’re best for newly founded businesses that want to start on the right foot. 

Answer:

How is this different from your Brand Strategy Intensives?

I only need a logo. Can you help? 

What is the investment?

I only need strategy & Consulting

What will I walk away with? 

Do you offer payment plans?

When can we start? 

Since each business has unique needs there really isn't a one size fits all price. The price will be determined during the discovery call and details will be sent over in a proposal.

Answer:

I only need a logo. Can you help? 

What is the investment?

I only need strategy & Consulting

What will I walk away with? 

Do you offer payment plans?

When can we start? 

If you only need a logo, then you don't want a brand, you want an image. I suggest getting photography done instead. 

Answer:

Work with us

Build a brand you’re confident in.

The work you do is important. You’re in the process of changing the game for your industry and want a brand and website that matches your energy. 

We’ll focus on your unique positioning then build a disruptive brand around it. 

Gone are the days for cookie cutter brands that follow the norm. Your brand was meant to break the status quo and we’re here to guide you along the way.