Sweet Potato Social

Strategy, Brand Identity, Website Design

Sweet Potato Social was born after founder Taylor Stonack lost her job during the pandemic. Instead of looking for a replacement 9 to 5, Taylor’s family, friends, and even past boss encouraged her to create her own social media agency, thus SPS was born. 

Sweet Potato Social is a social media agency that helps unexpected brands create social media strategies that work for them, not against them.

The Problem

Since Sweet Potato Social was less than a year in business, Taylor wanted to work with a design studio that could analyze her business as a whole, develop a strategy, and create a consistent message for her target audience. 

The Solution

We worked through a strategy intensive to get a clear understanding of the brand’s positioning, personality, and messaging. 

We developed a funky yet down to earth brand that encompassed Taylor’s personalty and pulled from her audience’s need to create something vibrant and different. On top of that, we also created a website that combined the strategy and visuals to enhance her user’s overall experience.